Likewise, what we see?the visual content?is unimportant. That emotion can be positive or negative, but what matters is the strength of the feeling. A strong emotional reaction to something we see is what causes us to get off the dime and change things around us. That emotion, he argues, is more important than memos, meetings, even money. We won’t really change our behaviors?and by extension, the tired, old and inefficient manner in which we work?unless we see something truly dramatic that causes us to have an emotional reaction. |a Increase urgency - Build the guiding team - Get the vision right - Communicate for buy-in - Empower action - Create short-term wins - Don't let up - Make changes stick. |a The heart of change : |b real-life stories of how people change their organizations / |c John P. |a DLC |b eng |c DLC |d YDX |d OCLCO |d BDX |d YDXCP |d BWX |d CGP |d CDX |d OCLCF |d COW Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change-and produce spectacular results. Building off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale change can work. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter's worldwide bestseller Leading Change. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. Moving beyond the process of change Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you need to change people's behavior.

John kotter the heart of change